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Beacons in New York City
Data Insights
The top two detected UUIDs with the highest counts and location by census id for each category are listed in the table below
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Heatmap plot of the no. of beacon signals detected in Manhattan and Brooklyn shows high beacon activity in retail-heavy areas such as SoHo, NoHo, parts of Midtown (esp 5th ave to 8th ave), parts of Bed- Stuy, while the lowest in seen in some parts of Bushwick in Brooklyn and, surprisingly, Hudson Yards in Manhattan.
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Standardization of captured data by collection time spent on each census tract (i.e. no. of beacon devices and signals detected divided by time spent) gives us the following information:
Average No. of beacon signals detected per minute overall:136
Average No. of beacon devices detected per minute overall: 4
The table below shows the top 5 geographies with highest no. of beacon devices detection per minute, showing these areas have high amounts of beacon.
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Upon merging with our company database, we matched 13 unique UUIDs to the identified manufacturing companies, the top 5 of which are listed in the table below
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Additionally, reverse-geocoding was performed on the complete dataset using Nominatim by OpenStreetMaps.org, to help draw approximate street level insights on location of beacons. By looking up retail stores found on these streets on Google Maps, it may be possible to identify the potential retailers where the beacon signals generated from.
An example result of UUIDs along with broad level reverse-geocoding results are given in the table below. While the total count of Omni Access Stellar beacons from Alcatel Lucent is 168, as an example we show a distribution of 56 of these beacons in 5 locations with their addresses, and list some potential retailers in the vicinity that may house these devices.
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